Class Action Lawsuit Challenges Febreze Plug-In Air Fresheners ‘50 Days’ of Freshness Claim

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A proposed class action lawsuit accuses the Procter & Gamble Company (P&G) of falsely advertising its Febreze plug-in air fresheners given each oil refill apparently lasts far fewer days than consumers are led to expect.

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According to the 33-page Febreze lawsuit, the plug-in air freshener’s labeling prominently represents that each oil refill will stay “[f]irst day fresh for 50 days” without fading. If a package contains two refills, the label will promise “100 days of freshness,” the case says.

However, despite these explicit representations, each oil refill lasts only between 25 and 30 days, the class action suit claims.

Although the promise of 50-day freshness is ubiquitous across the air freshener’s marketing, P&G is well aware of the product’s limitations and has actively concealed them, the complaint alleges.

The plaintiff, a New York resident, says the four oil refills she purchased this year lasted only between 28 and 46 days on the low setting before the low-level indicator light illuminated, signaling for a replacement cartridge. What’s more, the woman noticed the scent fading days before the light illuminated, the filing contends.

The lawsuit against P&G argues that consumers like the plaintiff would not have paid as much for the plug-in air fresheners and refills, or bought them at all, had they known the product’s lifespan was exaggerated.

Per the case, a plug-in air freshener and single refill kit is sold for roughly $5.94, while a two-pack of the refills costs around $9.99—higher prices than the products would otherwise command without the alleged misrepresentations, the complaint claims.

The lawsuit looks to represent anyone in the United States who has purchased a Febreze plug-in air freshener with packaging that represents that each oil refill will last 50 days.

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